Simple, practical advice on how to live a green life. Based on years of research and thought on the matter by the Vision of Earth team.
Tag: Advertising
John Klein: Social involvement and sustainability in Regina, Saskatchewan, and Canada
John Klein is a notable blogger and community activist in Regina, Saskatchewan. Here he answers our philosophical and practical questions about the most important issues facing our society today, and what each of us can do about them.
Lifestyle brands: Selling people a constructed dream
Lifestyle brands are designed to create the impression that their product is part of a way of life that is desirable. They do this through connection to people’s employment, ethnicity, religion, class, region, etc. Lifestyle brands are artificially created value design to allow inferior or average products masquerade as superior ones.